Why everyone watches Rihanna’s show at the Super Bowl, and the girls are looking for her jumpsuit and lipstick: we analyze the performance and image. BEAUTYHACK

Rihanna appeared at Super Bowl 2023 on Sunday and is still being buzzed about. The Fortune portal, citing Nielsen estimates, said that people watched the video of her performance much more often than the match between the Kansas City Chiefs and the Philadelphia Eagles: 118.7 million versus 113 million views. At the same time, streaming services noted an increase in the listening of the singer’s discography by 640%, and search queries for cosmetics of her Fenty Beauty brand jumped by 833%. Plus, many are looking for a celebrity outfit from Loewe: it is expected that orders for that same red jumpsuit will increase several times. The editors of BeautyHack.ru found five reasons why Ri became the most talked about person at the event.

1) Before Super Bowl 2023, Rihanna hadn’t performed anywhere for a long time.

When the singer announced her performance, many were surprised. And articles began to appear in the press about how Rihanna would become the highlight of the program after so many years of a break in her career (six years for an artist is a lot!). That is, they began to talk about it a few weeks before the event. Keeping the intrigue alive was the news that Rea would appear on stage with a secret guest. Many bet on Harry Styles and Jay-Z, but the celebrity’s “partner” turned out to be her child.

2) Announced a second pregnancy

In the first seconds of the performance, Rihanna announced her second pregnancy, showing a rounded belly. And it became a real sensation. The singer’s fans still don’t understand how Ri and her entourage managed to keep this a secret. The celebrity first became a mother in May last year: she and rapper ASAP Rocky had a son. Then rumors appeared in the press about the separation of the couple, but the celebrity did not comment on them. And now, it turns out that everything is fine in her personal life.

3) Made a show out of my performance

Discussed in social networks and the press, not only the pregnancy of the singer. No less striking was the staging of the performance. Suspended glass platforms, special effects, dancers in unusual white overalls, a set of main tracks, including the performance of the compositions “Umbrella” and “Diamonds” – all this could not be left without attention. Plus a bright image of a celebrity, which was worked on by stylists Jalil Weaver and Amir Dayi.

4) Picked up a bright image

For the performance, Rihanna chose a red Loewe jumpsuit, on which a top molded to the shape of her chest was sewn on especially for her. She also took to the stage wearing an Alaïa coat, which many have found a reference to the Norma Kamali down coat of fashion journalist André Leon Telly. He passed away a little over a year ago, but in this way Ri wanted to pay tribute to him: the singer was on very good terms with him.

Instead of shoes, the celebrity preferred sneakers from the Salomon x MM6 Maison Margiela collaboration. They say that all fashion bloggers will definitely appear in them soon.

Accessories completed the look – vintage brooches from the Ariel Saidian store and Messika earrings.

No less interesting was the hairstyle. Most likely it will become a hit this spring, especially since it is not difficult to repeat it. Stylist Yusuf Williams, who has been working with Rihanna for a long time, has collected several trends in one styling – a high ponytail, several braids and strands near the face.

Ri’s makeup was quite familiar to her (we saw the singer in more daring beauty looks): she relied on bright lips. However, even here there were some discussions: girls all over the world began to look for the shade of her lipstick.

5) Advertised her beauty brand

Makeup artist Priscilla Ono told several publications in an interview that she used only Rihanna’s Fenty Beauty brand when creating the make-up. And the main hit in the image was the Fenty Icon Velvet liquid lipstick in The MVP shade. Pro Filt’r Soft Matte Longwear Foundation and Invisimatte Instant Setting + Blotting Powder helped emphasize the perfect skin tone of the singer (Ri used it backstage of the event – the photographers even managed to take a few pictures that scattered all over the beauty public).

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