A very bright and unusual advertising campaign was released by Dior with Robert Pattinson. The actor and longtime friend of the brand has become the face of the new Dior Homme Sport fragrance, and the photos with him are reminiscent of posters from the 90s. We think Robert’s fans will definitely want to print them!
No less interesting is the campaign slogan: “Part fighter, part gentleman, Robert Pattinson steps out of the ring and takes a pause to think. His eyes say: “I’m your man.” Take him at his word.”
At the same time, the fragrance of Dior Home Sport, as stated in the description, is no less intriguing. It combines fresh notes with spicy woody accords. There is also an “ultra-powerful and mysterious note of incense” in the composition.
After the release of Batman last year, we saw Robert at Paris Fashion Week showing Dior’s fall/winter collection. Then he did not give interviews, but he was remembered for his appearance on the podium in the final of the show.