Perfect tone and long lashes – everyone loves the Bold Glamor filter, but Dove doesn’t, and here’s why (the statistics are scary!). BEAUTYHACK

For several years now, retouching and filters in social networks have become an integral part of our lives. Agree, very convenient. Now, in order to go live or take a selfie, it is not necessary to apply make-up and set the right light, the system will do everything for you: it will improve skin tone, increase eyelashes and lips, and reduce the nose. And in recent months, Bold Glamor has been breaking all records for popularity on TikTok: it has over 16 million downloads per month!

And the main feature of this filter is that, while improving the face, it “does not fly off” when you turn your head or even move very quickly. It turns out that in the most extreme situations, no one will see your true appearance. There used to be a lot of incidents and memes on the network with this.

True, there is one thing: addicted to filters, you can greatly reduce self-esteem. Indeed, in real life, we still remain as we are. And being online all the time is simply impossible. This was also reminded by the Dove brand, which has long been promoting self-acceptance. Campaign employees offer to post their real photos with the hashtags #TurnYourBack and #NoDigitalDistortion so that as many people as possible boycott the newfangled filter.

Dove also cites research worth knowing as an example:

1) 38% of girls say they can’t live up to the beauty standards imposed by social media.

2) 80% of respondents admit that by the age of 13 they have applied filters or used a retouching application to change the way they look in their photos.

3) 48% of girls who regularly distort their photos have lower self-esteem compared to 28% of girls who don’t.

4) Almost half of the girls feel that they do not look good enough without filters and retouching.

5) Filters have become part of the routine for 52% of girls, and 77% try to change or hide at least one part of their body before posting their photo on social media.

Dr Philippa Diedrichs, a research psychologist at the Center for Appearance Studies at the University of the West of England, also adds that there are a number of academic studies that have found that filtering and editing selfies are associated with low self-confidence. And Helen Egger, child psychiatrist and co-founder of mental health organization Little Otter, notes that filters are addictive: when we get likes for photos of them, we want to use them again.

By the way, singer Adele recently spoke out against filters in social networks, read about it Here. Also, we previously said why you shouldn’t compare yourself to others on social media.

Leave a Comment