Farewell, multi-step routine? What is “silent care” and why this trend will take root.

According to research, South Koreans use 13 beauty products a day (for why and what it is for, you find out in the article our journalist).. And although the main ingredients in the products are natural, many cosmetologists are sure that our skin does not need so much attention and such a volume of essences, emulsions, tonics and toners. A new trend has come to replace the multi-stage care that we got hooked on during the quarantine. This technique is as simple as possible. You are unlikely to forget what to apply in what order, you will not skip steps, get annoyed because of the number of jars on the dressing table and the amount spent on them. Consistency is known to be the key to beautiful skin.

What is “silent care”

This term was born in offices and migrated to the beauty routine. Initially, this was called the ideology, according to which an employee does not jump out of his pants and does not spend the night at work for the sake of career growth. He carries out the necessary plan, observes subordination, maintains neutral relations with colleagues. And he always leaves work on time. Nothing beyond measure. Now the same principle is proposed to be used for skin care.

Why the trend will catch on

“Over the past 18 months there has been a seismic shift towards optimizing the number of tools and procedures. People are tired of endless layers of serums and chasing the next trendy product. They focused on reducing the steps in their beauty routine,” Byoma brand founder Mark Elric explained in an interview with Glamor UK. He cited the popular social media habit of layering food on top of each other to get the glazed donut effect. His, for example, love Hailey Bieber. However, sometimes such experiments turn into the opposite effect: irritations, rashes and even allergies.

Another reason is that we no longer have as much time for care as we had during self-isolation. In addition, more and more people are thinking about the ecological footprint and reasonable consumption, saving. Dr Emma Wedgeworth, consultant dermatologist and spokesperson for the British Skin Foundation, says that instead of buying tons of cosmetics, it’s better to spend that money on going to the beautician and picking up a few essential products for your skin.

“Most often it takes one, maximum two active ingredients to solve the underlying problems. Everything ingenious is simple. And skin care is no exception. The easier the care, the better the result,” Wedgeworth is sure.

What routine do the experts suggest?

  • Micellar water or hydrophilic oil for makeup removal,
  • facial cleanser,
  • Toner or essence
  • A couple of active serums that need to be alternated (for example, with retinol or vitamin C),
  • Night face cream,
  • A day treatment with SPF 30 or higher.

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